We employed the Agean PR Program Structure to build out three key tentpole moments throughout the year, two activations and more than half a dozen drumbeat initiatives. This allowed us to always have news to share and afforded us opportunities in which to be in contact with the media and generate impactful coverage to build brand awareness yearround. We also aligned with a charity partner for the year to give SERHANT. PR and social opportunities that were national and outside of traditional real estate coverage. Program: Ongoing, Brand-Building Media Relations Results Agean Public Relations worked closely with SERHANT. to focus on: professionalizing and optimizing press office operations; leveraging company news and growth milestones to generate media interest and create storytelling opportunities; utilizing properties and new developments represented by the brokerage to build name recognition and brand awareness; and partnering with a non-profit organization for a national social good campaign.